We might already know that keeping physically active and socially connected is good for us. But it is not always easy to do, especially if we are unsure where to start or don’t feel encouraged to keep it up.
Today, over 40% of people aged 55 and over are inactive costing the NHS almost £100M annually. Inactivity is most acute across under-represented groups who are not engaging, physically or digitally, with a market that is focused on the already motivated.
We are creating a new service to help people increase their level of physical and social activity. The service will combine home sensors and wearable technologies with motivational encouragements and community connections to support physical activity among under-represented groups.
Every £1 spent on community sport and physical activity generates nearly £4 for the UK economy and society. FitBees is here to make sure that investment on digital fitness support reaches those who need it most.