PRESS RELEASE
1st October 2025
AI Startup Tendertec Appoints Healthcare Technology Specialise Philip Groom as Chair
Cardiff, UK – September 2025
Tendertec, the award-winning AI-powered Technology-Enabled Care innovators for independent and supported living, today announced the appointment of Phil Groom as Chair of the Board.
Phil Groom brings over 20 years of experience in pharmaceutical and healthcare technology industries. He currently serves as Performance Director at PDG Consulting, providing strategy and growth consultancy for SMEs and start-ups in the life sciences sector, and as Executive Coach/Mentor for Business Wales AGP (Accelerated Growth Programme) supporting high-growth businesses in Wales.
“I am both honoured and excited to take on the role of Chair at Tendertec,” said Phil Groom. “Having known Afroditi and Rui for over eight years, I have witnessed first-hand their passion and innovative approach to solving real-world healthcare challenges. Tendertec’s mission to enable people to live independently for longer while supporting their caregivers aligns perfectly with the future of healthcare delivery.”
"Having known Afroditi and Rui for over eight years, I have witnessed firsthand their passion and innovative approach to solving real-world healthcare challenges. Tendertec's mission to enable people to live independently for longer while supporting their caregivers aligns perfectly with the future of healthcare delivery."
Founded by Dr. Afroditi Konidari and Rui Zhang, Tendertec developed Hestia, an AI-powered care assistant that works across home, extra care, and hospital settings to detect incidents, reveal risk patterns, and integrate with care teams and safeguarding workflows.
“Phil’s appointment comes at a pivotal time as we continue to scale our technology and expand our impact in the care sector,” said Dr. Afroditi Konidari, CEO and Co-Founder. “His deep understanding of the healthcare technology landscape, combined with his commercial expertise, will be invaluable as we make technology-enabled care a reality for more people.”
Rui Zhang, CTO and Co-Founder, added: “Phil’s experience in healthcare and life science innovations perfectly complements our technical expertise. His guidance will help us navigate the complex healthcare ecosystem as we develop solutions that truly make a difference.”
Tendertec has been recognized by EIT Health and GE for its innovative approach to care technology. The company’s solutions address critical healthcare needs by providing 24/7 visibility into potential health risks and enabling proactive intervention.
About Tendertec
Tendertec develops human-centric AI technology for independent and supported living. Based in Cardiff, the company’s flagship product Hestia uses privacy-first AI monitoring to support aging populations and those managing chronic conditions.